About company

Since 1998 "Everest - M.C." Manufacturing Company has been dedicating itself to baking and offering of wide range of high-quality waffle foodstuff conforming to the best world standards.
"Everest M.C." is the leader in the market of semi-finished sugar-free waffle foodstuff.
The Company owns two production centres with storage facilities in the Kyiv region with the total area of 2500 m³, head office with an extra warehouse in Kyiv, several sales centres in the regions of Ukraine.
Over the period of 10 years the Company made its way from piece-production to large-series production of waffle foodstuff. Nowadays high-end automated equipment enables the Company to produce more than 30 million articles of more than 14 varieties monthly.
The Company's production is distributed to all regions of Ukraine, CIS countries, Canada, and Germany.
Company's large sectoral customer groups are: world-renowned company "McDonalds"; "Аuchan", "O'key", "Fozzy", "Tavria V", "Caravan", "Magelan", "Furshet", "Mega Market"; supermarket chain; cafes, bars, restaurants, stores; large cold-store complexes; more than 300 entrepreneurs engaged in production, wholesale and retail sale of soft ice-cream.
Upon implementation of the leadership strategy the Company develops 5 directions of its activity.

First direction. Segmentation of the market reasoning from specific demands of customers.
In this aspect the Company expands the geography and the number of its present and prospective consumers, builds relationships with the latter upon the principles of trust, extends its representative offices in the regions of Ukraine. Production of specific kinds of waffle foodstuff by request of the customers, including exclusive items, has now become almost regular practice.

Second direction. Selection and training of highly-skilled personnel.
In the Company every employee endeavours to follow corporate values i.e. always tries to be:

• more skilful;
• more efficient;
• more competitive than his colleagues from other similar companies of the same sector.
  
  This helps the personnel to observe the requirements and high standards existing in Ukraine and in all advanced countries of the world with regard to the technical, technological and innovative production of waffle foodstuff, sanitary and hygienic standards, rules and regulations for waffle production organization, packing, storing and transportation of finished products.

Third direction. Observance of the highest production quality standards
High quality is absolutely necessary for "Everest-M.C" Company in order to meet the consumers' demands and achieve their permanency. Therefore the world system for foodstuff safety control - Hazard Analysis and Critical Control Points (HACCР) - is being introduced at every production stage from purchase of high-quality raw materials up to release of final product. The Company's achievements in this sphere of activity are characterized by the following. Every article is characterized by attractive appearance, exquisite taste, crunch, sufficient hardness and well roastedness, and low caloric value. High quality of the waffle goods enabled the Company to bring breakage of its production during conveyance almost to zero. It is the best result under this index among other companies of the sector.

Fourth direction. Continuous upgrading process
Every year the Company advances production technology and tooling, and keeps in touch with waffle equipment producers in Europe and Asia.
Fifth direction. Consolidation of the Company's reputation as a stable, reliable and innovative supplier of high-quality waffle production.
Company's personnel strictly keep to delivery schedules, partake in numerous exhibitions, including international, make appearances in the media, profoundly cooperate with the clients acting by the principle: "The best waffle products whenever the customer needs them".

Company's strategy for the next 10 years includes 7 clauses:

1. Retain our competitive position as a market leader by following the below stated principles: "High world standards of production" - "Complete satisfaction of customers' demands" - "Continuous enhancement of the company by developing its possibilities".
2. Conduct of large-scale research activity.
3. Development and assimilation to the Company's dual marketing centre: Ukrainian market and markets of other countries of the world.
4. Constant search and production of new variations of waffle products demanded by these markets.
5. Development and implementation of new and original recipes of waffle products.
6. Improvement of the Company's growth and development management.
7. Construction of highly technological and flexible mass production.